ujjwal anand
Case Study
Octane Aerobat
Chronograph Watches
Timeline : August 2019 – April 2020
Employer: Titan Company Limited
My Role
Research & Strategy, Concept design and development, Product development
Skills
Product Design, Visual Brand language
Project Domain
Industrial Design, Accessory, Lifestyle
Collaboration
C-suite, Product Development, Engineering, Vendor partners,
Product Type
Lifestyle product, Time keeping device
Project Background
Octane timepieces from Titan ( fifth largest watch manufacturer in the world) had been failing in the market for several years. The management wanted to reimagine the watches in this cluster and offer product that resonates with consumer’s expectation and global trends.
Initial Design Brief
Redefine the brand identity of octane cluster and design timepieces based on the new visual brand language.
Product Development
